Case Study:Sales Recruiting University – A 70.98x ROAS SuccessStory in High-Value Sales Recruitment

Client: Sales Recruiting University (SRU)

Industry: Specialized Sales Talent Acquisition & Training

Campaign Focus: Precision-Targeted Client Acquisition

The Challenge: Solving the Sales Recruitment Crisis for High-Growth

Businesses

Sales Recruiting University (SRU) is dedicated to transforming how businesses build and scale elite, commission-based sales teams. Across industries, companies face a critical and persistent challenge: a severe shortage of qualified sales talent, compounded by inefficient recruitment processes and the high cost of bad hires. Traditional methods often lead to wasted time, resources, and a stagnant sales pipeline. SRU offers a proven, systematic solution to these pervasive issues, but the key was to effectively reach and convert high-value business leaders who were actively seeking a definitive end to their recruitment frustrations.

Our objective was clear: to design and execute a digital advertising campaign that not only demonstrated SRU's unparalleled ability to deliver top-tier sales talent but also achieved extraordinary financial returns, proving the efficacy of our strategic approach.

Our Strategic Approach:

A Hyper-Targeted, Multi-Channel Acquisition

Framework

Our methodology was far more than just ad placement; it was a meticulously engineered ecosystem designed for precision targeting and maximum conversion efficiency for high-ticket clients. Drawing inspiration from proven frameworks applied in other high-growth sectors, our strategy for SRU was built on a foundation of granular market intelligence, empathetic communication, and relentless performance optimization.

1. Forensic Market Intelligence & Psychographic Profiling: The bedrock of our strategy was an exhaustive "5W Avatar" analysis, delving beyond basic demographics to uncover the psychographic nuances and deepest pain points of SRU's ideal clientele. We didn't just identify "business owners"; we profiled the "Overwhelmed CEO" grappling with recruitment drain, the "Ambitious Sales Director" hitting growth ceilings due to talent scarcity, and the "Frustrated HR Manager" drowning in unsuitable applications. This deep dive, informed by Maslow's Hierarchy of Needs, allowed us to pinpoint their core emotional triggers (e.g., the stress of missed quotas, the desire for a predictable talent pipeline) and rational imperatives (e.g., reducing time-to-hire, improving rep retention).

2. Crafting Irresistible Communication Narratives: With our detailed personas in hand, we developed a suite of compelling communication angles that transcended mere features, speaking directly to the emotional and rational "why" behind their need for SRU:

The Empowerment Narrative: Shifting the client's journey "From Recruitment Fatigue

to Unstoppable Vitality. " Our messaging highlighted how SRU doesn't just fill roles, but

liberates leadership to focus on strategic growth by automating the talent acquisition

burden.

The Clarity Imperative: Guiding prospects "From Recruitment Overwhelm to

Laser-Sharp Focus. " Ads illustrated how SRU's systematic approach brings order to

chaos, transforming a chaotic hiring process into a predictable, efficient machine.

The Harmony Principle: Cultivating a transition "From Hiring Stress to Team Synergy.

"We emphasized the peace of mind and enhanced productivity that comes from a perfectly aligned, high-performing sales team built through SRU.

The Connection Catalyst: Moving clients "From Disconnected Talent Pools to Engaged

A-Players. "Our creatives showcased SRU's unique ability to bridge the gap between

struggling businesses and the elite commission-based sales reps they desperately

needed. These narratives were meticulously woven into every piece of creative and

landing page content, ensuring a consistent and deeply persuasive user journey.

3. Dynamic Multi-Funnel Facebook Campaign Architecture (with Creative Versatility): Our Facebook campaign was not a static entity but a dynamic, four-tiered funnel, meticulously segmenting audiences based on their intent and engagement, and crucially, leveraging diverse creative formats:

COLD Audiences (Engagement & Brand Awareness): For prospects entirely new to

SRU, we deployed short-form video ads that immediately grabbed attention with a bold hook (e.g.,"The 3 Reasons Why You're Not Attracting The Right Commission-Based

Sales Reps"). These videos, often featuring dynamic text overlays and a direct,

problem-solution narrative, aimed to disrupt the scroll and introduce SRU's core value

proposition. Alongside, we utilized compelling static image ads with powerful headlines

and concise, benefit-driven copy, acting as a strong initial touchpoint.

WARM Audiences (Acquisition & Consideration): Those who engaged with our cold

ads (e.g., watched 50% of a video, visited the website) were retargeted with carousel

ads showcasing testimonials and deeper dives into SRU's system. Short, punchy videos

highlighting client success stories resonated strongly here.

HOT Audiences (Retargeting & Conversion): For prospects who visited the landing

page but didn't convert, our retargeting strategy was hyper-focused on overcoming

specific objections identified during our market research (e.g.,"Price Concerns,"

"Skepticism About Effectiveness"). This involved a mix of static ads featuring direct

client quotes and testimonials ("A complete game changer… resulting in a huge ROI

for us.") and short video snippets from Ryan Hohman himself, addressing common

hesitations. The goal was to provide that final persuasive push.●

EXISTING Customers (Monetization & Advocacy): While this campaign focused on

acquisition, our broader strategy included campaigns for existing clients, leveraging their positive experience for referrals and upsells.

4. The "Graduation" Testing & Iteration Protocol: Our success was rooted in a rigorous "graduation testing framework" that systematically identified and scaled winning ad-audience combinations. This wasn't guesswork; it was a scientific process:

Phase 0 (Foundation): Initial testing of broad audience categories (e.g.,

"Competitors Stacked," "Top Tier 1% Look-Alikes") to establish baseline performance.

Phase 1 (Audience Validation): We meticulously tested broad interests, niche interests,

and look-alike audiences to pinpoint the most receptive segments. Winning audiences

were "graduated" to the next phase.

Phase 2 (Creative Dominance): This was where our ad copy and creative assets truly

shone. We ran A/B tests on various short-form video concepts (e.g., problem-solution

narratives, founder-led direct address) and a diverse library of static image ads (e.g.,

benefit-driven graphics, aspirational imagery). We paired these with our winning

audiences, relentlessly optimizing for click-through rates and initial engagement. Only

the combinations demonstrating superior performance were "graduated" to the

prospecting phase.

Prospecting (Pre-Scale Validation): The top-performing ad-audience combinations

were then moved into a pre-scaling phase to confirm consistent performance and

prepare for significant budget allocation.

5. AIDA-Driven Persuasion & Objection Handling: Every piece of ad copy, whether for a video or static image, was meticulously crafted using the AIDA (Attention, Interest, Desire,Action) framework. We leveraged the insights from our 5W Avatar to select the most impactful communication angles. For instance, ad copies like "The 3 Reasons Why You Suck at Recruiting Commission-Based Sales Reps & Continue To Get Nowhere" directly addressed the "Attention" and "Interest" phases by hitting core pain points, then built "Desire" by presenting SRU's comprehensive solutions (e.g., "Attract top-performing sales reps, " "Interview smarter and in less time"), culminating in a clear "Action" (e.g., "Click the link to learn more," "Join SRU today"). We also incorporated direct responses to anticipated objections within the ad copy itself, building trust and pre-empting skepticism.

The Unprecedented Outcome: A Masterclass in ROI

Through this highly refined and data-driven approach, a key segment of our Sales Recruiting University campaign delivered truly extraordinary financial returns:

Total Ad Spend: $4,649.51

A remarkably efficient investment that catalyzed exponential revenue generation.

Average Order Value (AOV): $13,750●

This high AOV underscores the premium nature of SRU's transformative

services, signifying that each successful conversion represented a substantial

and highly valuable client acquisition.

Conversion Rate (CVR): 8%

For a high-ticket offering, an 8% conversion rate is exceptional. This metric is a

testament to the persuasive power of our integrated ad creative and landing page

experience, effectively guiding high-intent prospects through the decision-making

process to make a significant investment.

Return on Ad Spend (ROAS): 70.98

This is not just strong; it's a jaw-dropping 70.98x ROAS. For every $1 invested

in this campaign segment, Sales Recruiting University generated an astonishing

$70.98 in revenue. This translates to a total revenue of approximately $330,019.29 directly attributable to this highly optimized campaign.

Cost Per Purchase (CPP): $193.73

This acquisition cost is incredibly low and represents extreme efficiency,

especially when juxtaposed against the AOV. SRU spent a mere 1.4% of the

average customer value to acquire them ($193.73 / $13,750), leaving an

immense margin for profitability and fueling aggressive, sustainable business

expansion. This campaign segment successfully acquired approximately 24

high-value clients.

Conclusion: A Blueprint for Sustainable, High-Impact Growth

This campaign segment serves as a powerful demonstration of how a sophisticated,

data-informed digital advertising strategy can unlock unparalleled growth for high-value B2B services. By deeply understanding the target audience through forensic research, crafting highly resonant and varied messaging (including both dynamic short-form videos and impactful static images), and implementing a rigorous, iterative testing and optimization methodology, we enabled Sales Recruiting University to achieve:

Unrivaled Profitability: A ROAS of 70.98 stands as a testament to the campaign's

extraordinary efficiency and lucrative returns.

High-Quality Client Acquisition at Scale: Consistently attracting a significant volume

of clients who are not only willing but eager to invest substantially in SRU's proven

solutions, all at an exceptionally low cost per acquisition.

An Optimized Growth Engine: The refined funnels, top-performing ad creatives, and a

clear understanding of what resonates most provide a robust, scalable blueprint for

continued client acquisition and revenue expansion.

This case study exemplifies SRU's commitment to delivering not just leads, but a high volume of highly qualified, high-value clients, solidifying their position as a dominant leader in sales recruitment and training and providing a clear pathway for future, even more ambitious, growth.