Case Study:Sales Recruiting University - Achieving 12.10x ROAS withTargeted Acquisition

Company: Sales Recruiting University (SRU)

Industry: Sales Recruitment & Training

Campaign Focus: Targeted High-Performance Acquisition

Introduction:

In the challenging landscape of high-performance sales recruitment, Sales Recruiting University (SRU) aimed to solidify its position as a leader by demonstrating unparalleled results in attracting and converting high-value clients. This case study outlines a meticulously planned and executed digital advertising campaign that leveraged deep market understanding, tailored communication, and rigorous optimization to achieve an exceptional 12.10x Return on Ad Spend (ROAS) and acquire premium B2B clients, revolutionizing their recruitment pipeline.

The Challenge: Revolutionizing Sales Recruitment for High-Performance

Teams

Sales Recruiting University (SRU) empowers businesses to build and scale high-performing, commission-based sales teams. Many businesses struggle with common recruitment pitfalls: insufficient candidate volume, inefficient screening processes, and ultimately, hiring the wrong people. SRU's mission is to provide a proven system to overcome these challenges, but they needed to effectively reach and convert high-value clients who were often frustrated and overwhelmed by traditional recruiting methods.

Our objective was to demonstrate SRU's unparalleled ability to deliver tangible results by attracting and converting ideal clients through a meticulously planned and executed digital advertising campaign.

Our Strategic Approach: A Data-Driven Framework for High-Value

Acquisitions

Leveraging a sophisticated, multi-faceted digital advertising strategy, we engineered a campaign designed to identify, engage, and convert high-ticket clients for Sales Recruiting University. Our approach mirrored the successful framework employed in other high-growth ventures, focusing on deep market understanding, tailored communication, and rigorous optimization.

1. Deep Market Research & Persona Development: Our foundational step involved

comprehensive market research to understand the precise needs and motivations of SRU's target audience: business owners and sales managers. Through a "5W Avatar" analysis, weidentified key personas, such as the "Overworked Business Owner" juggling recruitment with other responsibilities, or the "Ambitious Sales Leader" seeking to scale their team but facing talent shortages. We uncovered their emotional drivers (frustration, stress, desire for growth) and rational needs (predictable recruitment, efficient processes, top talent retention), aligning with principles of Maslow's Hierarchy of Needs.

2. Tailored Communication Angles: Based on our persona insights, we crafted compelling communication angles designed to resonate deeply with their pain points and aspirations:

Empowerment Angle: Transforming clients "From Recruitment Fatigue to Vitality,

"showcasing how SRU liberates them from endless hiring struggles.

Clarity Angle: Guiding clients "From Recruitment Overwhelm to Focus,

" demonstrating how SRU's streamlined processes bring order and efficiency.

Harmony Angle: Fostering a shift "From Hiring Stress to Team Balance,

" highlighting the peace of mind that comes with a high-performing, cohesive sales force.

Connection Angle: Moving clients "From Disconnection with Talent to Engagement,

"emphasizing SRU's ability to connect them with top-tier commission-based sales reps.

These angles informed all ad copy and landing page content, ensuring a consistent and

persuasive narrative.

3. Multi-Funnel Facebook Campaign Structure: We implemented a robust 4-funnel

framework for our Facebook advertising campaigns, segmenting audiences based on their engagement level:

COLD Audiences: Broad targeting with engaging content (e.g.,

"The 3 Reasons Why

You're Not Attracting The Right Commission-Based Sales Reps") to introduce SRU's

solutions.

WARM Audiences: Retargeting those who showed initial interest (e.g., video viewers,

website visitors) with more direct acquisition-focused messaging.

HOT Audiences: Intensive retargeting for those who visited the landing page but didn't

convert, addressing specific objections (e.g., price, skepticism about effectiveness)

identified in our research.

EXISTING Customers: Campaigns designed for re-engagement, upsells, or referrals.

This layered approach ensured that prospects received relevant messaging at every

stage of their journey.

4. Rigorous Testing & Optimization: Our "graduation testing framework" was critical for continuous improvement. We systematically tested various ad sets (e.g., competitor-stacked, look-alike audiences) in Phase 1 to identify winning audiences. In Phase 2, we tested a range of static and video creatives, along with different ad copy versions, to find the most effective ad-audience combinations. This iterative process allowed us to scale only the highest-performing assets.

5. AIDA-Driven Ad Copy Development: All ad copies were developed using the AIDA

(Attention, Interest, Desire, Action) framework. This ensured that each ad grabbed attention witha compelling hook, built interest by highlighting pain points, cultivated desire by presenting SRU as the ultimate solution, and provided a clear call to action. The various ad copies for SRU, addressing hooks like "3 Reasons Why You Suck at Recruiting, " were direct applications of this framework.

The Results: Unprecedented ROI and High-Value Customer Acquisition

Through our meticulously executed strategy, a key segment of the Sales Recruiting University campaign delivered truly exceptional results:

Total Ad Spend: $9,914.46

A highly efficient investment that yielded significant returns.

Average Order Value (AOV): $15,000

This impressive AOV highlights the premium nature of SRU's services, indicating

that each successful conversion represents a substantial revenue gain.

Conversion Rate (CVR): 10%

For a high-ticket offering, a 10% conversion rate is outstanding. This

demonstrates the effectiveness of our targeted ad copy, optimized landing page,

and overall sales funnel in persuading high-intent prospects to make a significant

investment.

Return on Ad Spend (ROAS): 12.10

This is an exceptionally strong ROAS. For every $1 spent on advertising, SRU

generated $12.10 in revenue. This translates to a total revenue of approximately

$119,965.97 directly attributable to this campaign segment.

Cost Per Purchase (CPP): $1,239

This acquisition cost is remarkably low and highly efficient, especially when

compared to the AOV. SRU spent approximately 8.26% of the average customer

value to acquire them (), leaving a substantial margin for profitability and

continued business growth. This campaign segment successfully acquired

approximately 8 high-value clients.

Conclusion: A Blueprint for Sustainable Growth

This campaign segment demonstrates the power of a well-researched, strategically executed digital advertising approach for high-value B2B services. By deeply understanding the target audience, crafting resonant messaging, and employing a rigorous testing and optimization methodology, we enabled Sales Recruiting University to achieve:

Exceptional Profitability: A ROAS of 12.10 showcases an incredibly efficient and

lucrative ad spend.

High-Quality Client Acquisition: Consistently attracting clients willing to invest

significantly in SRU's proven solutions.

Scalable Growth: The optimized funnels and effective ad creatives provide a blueprint

for continued, sustainable client acquisition and revenue growth.This case study exemplifies SRU's commitment to delivering not just leads, but highly qualified,

high-value clients, solidifying their position as a leader in sales recruitment and training.